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  • Sheetal Merchant

    Sales Director, EMEA

    Based in the London office Sheetal manages rights distribution of Hasbro Studios content across all platforms in France, Eastern Europe, Turkey, Middle East, Africa, Israel, the Baltics, Greece and Cyprus. With extensive experience in sales and distribution of TV program rights spanning over 16 years, Sheetal has a strong background in kids and family programming and management of international children’s brands. Before joining Hasbro Studios in 2012 Sheetal was Sales Manager for Latin America and Spain at Zodiak Kids. Prior to that she served as Sales Manager at HIT Entertainment responsible for Eastern Europe, Scandinavia and Indian Sub Continent where she managed well loved preschool properties such as Bob the Builder, Thomas the Tank Engine and Barney.

Pinkie Pie character of My Little Pony